The Brand - Iconic

The eye of Ra is one of the most recognizable iconic symbol on earth. The symbol was found in Ancient Egypt and from there used throughout out history by many beings. This symbol represents protection, royal power, and good health. The Brand was built around this symbol to embody it’s properties.

Iconic:

Of, relating to, or having the characteristics of an icon.

a. Widely recognized and well-established, b. widely known and acknowledged especially for distinctive excellence.

The name couldn’t have been a better choice for the journey of this brand.

Iconic is a smooth, purified gin distilled from grain with orange botanicals.

The orange gin was hand picked to coincide with the eye of Ra symbol, due to our atmosphere making our sun appear slightly orange-ish.

Gin originated as a medicinal liquor made by monks and alchemists to provide aqua vita from distillates of grapes and grains. It then became an object of commerce in the spirits industry.

We want people to understand the history of drinking and why it is important to us physically and mentally.